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“Fem-vertising” is making great strides as a new marketing method to put women and girls in a more realistic light.

By implementing new digital business solutions, companies can better achieve the optimal balance between customer experience personalization and customer data security/governance.

Investing in strategic marketing and branding can have on an major impact on an organization’s brand success for social good.

What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.

Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.

Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.

Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.

Hybrid email marketing which combines the security and access to data of an on-premises system with the ease of use & reliability of the cloud. Is it for you?

Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.

The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.