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Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.

Video marketing is more art than science. Here’s seven ways to use the right type of video at the right time to increase traffic though out the sales cycle.

About 91%, or 245 million, of all Americans ages 12 and up listen to some form of radio every week, according to the Radio Advertising Bureau

Don’t just post content for the sake of posting something around a holiday. Make the content memorable, valuable and in keeping with your brand’s character.

TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.

We ask several top marketers….what matters most in professional (and personal) ROI?

Kids may just be ready for summer vacation, but it’s already time to start gearing up for back-to-school marketing. Here’s 5 tips to get you started.

Here’s what you need to know about beacons and why you should be using the technology to increase store traffic and sales.

With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.

“Fem-vertising” is making great strides as a new marketing method to put women and girls in a more realistic light.