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For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you will not regret it.

This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description.

Take our 2 minute marketing tech survey and be entered to win a $200 AmEx gift card.

Here’s five tips to help you create better research for your brand.

Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.

With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities.

Buffer has released a report analyzing more than 4.8 million tweets across 10,000 profiles. The results show best times to tweet for clicks, engagement and timing.

Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.

Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here’s 5 strategies for sampling success.

Frank Blake, the former Home Depot CEO, talks frankly about how he pulled the big-box retailer out of a sales slump.