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By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down […]

By Philip Inghelbrecht CEO & Co-founder, Tatari TV The Super Bowl has evolved beyond a mere football championship to become the undisputed biggest night for advertisers. This significance is so profound that brands now purchase ad time in the weeks leading up to the game just to promote their Super Bowl advertising. Even during the […]

Intuit CMO Thomas Ranese discusses the company’s strategy for growth, its new platform positioning, the idea behind the new QuickBooks campaign and leveraging AI in marketing.

Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down the silos plaguing modern-day video advertising. Despite industry discussions around channel convergence, “most marketers’ […]

Investment, retirement and life insurance brand John Hancock has seen great returns from prioritizing consumer health and wellness in the form of increased customer loyalty and engagement, CMO Lindsay Hanson told Chief Marketer.

Lowe’s adds thousands of products to its site offering more home categories and broadening its price points. The new channel increases the retailer’s AOV and relevancy.

Brands across every industry and discipline are laser-focused on harnessing AI, but as one of the world’s biggest chipmakers, AMD has some serious skin in the game. So when the company delivered a keynote at CES 2026 to position itself as a leader within the AI ecosystem and illustrate how its technologies are already driving […]

AI is reshaping how we shop, but agents won’t take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the online shopping experience.

Unlock the power of AI with our guide to building visual workflows. Our presenter simplifies complex tasks into repeatable processes, turning AI into a user-friendly tool for consistent results.