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Getting your content picked up by industry publications is only the first step. Assuming you have a deeper knowledge of SEO and content marketing, here’s how to pitch your content for more exposure.

By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.

Been spritzed at Macy’s lately with the latest fragrance? It’s a nice sampling tool, but Sephora has taken it to a whole new level.

Marketers who have been around for awhile—you know who you are—need to dissect and adopt strategies that are working for the new breed of Millennial Marketers who view the industry—and their work—through a digitally native lens.

If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options

If you’re planning to increase digital ad spending in 2017, you’ll be under pressure to prove its effectiveness and impact. Here’s 3 tips to help.

Here are some tips for working well with freelancers to get marketing content that will engage your readers.

Delivering a simple, smooth and safe application process for consumers can be challenging. It’s important to able to do so without incurring additional risk or compromising security.

This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.

Edible six-pack rings and miss-matched taxis to support the importance of organ donors are just two of the innovative marketing campaigns you’ll find here.