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The C-level exec’s #1 priority is to develop sales and marketing strategies to drive results and create competitive advantage. But many struggle to operationalize a customer-centric strategy.

Tips to get in front of consumers using a hyperlocal social media strategy.

The CMO role looks very different than it did even one year ago. Learn trends, challenges and tips to be more effective.

Advertisers paying agencies by labor and time is losing steam in favor of a percentage of advertising spend as advertisers look to simplify agency compensation.

Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.

There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.

Compare your company to the best practices of industry leaders in these five critical organizational readiness areas.

On a quest to reach new customers, Lululemon’s This is Yoga campaign is its answer. The strange part is that there is no yoga practiced in the campaign.

CMO churn at Coca-Cola is likely blamed on the massive sales fall off over the last four years as consumers switch from sugary drinks to more healthy choices.

A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.