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Prime Members were primed and pumped to shop, shop, shop
when the website crashed and all hell broke loose.

Only 23 percent of customers say they have a ‘relationship’ with a brand, that
leaves the other 77 percent that can be converted to brand advocates.

A survey has helped identify the gaps between what shoppers
want and what the industry is delivering.

Gleaning usable, actionable data and insights from experiences can crack the
code on consumer behavior and improve live experiences—every single time.

Superfans are your brand’s best promoters. But there’s a dark side—if you
disappoint them, they can become super critics.

More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era.” Here’s a wrap up of on the speakers, the discussion and the ideas shared.

When you think KPIs, think key predictive indicators as well as key performance indicators. Here’s why.

Video or live action? Choosing the right format is crucial for your brand—here’s four questions to ask to help you decide.

Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.

Chief Marketer talked with Harte Hank’s Michele Fitzpatrick and Mighty & True’s Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.