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Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively.

Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here’s four steps to getting it “just right.”

Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.

The Container Store is out with a new storytelling campaign that is not about
its products but about what the containers can do for you.

Creative teams face numerous challenges in trying to get their jobs done resulting in
more than 90 percent of companies experiencing project delays.

Conversion rate optimization can be applied to both digital and offline marketing. Here’s five tips for creating a CRO framework.

A new survey shows that celebrity influencers who are honest about addiction, mental health and #MeToo are viewed much more favorably by consumers.

Cat climbers, commencement addresses, soap opera appearances and
gigantic pool floats? What is KFC up to?

Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here’s 6 reasons to make it part of your plan.