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Tips from Forrester on how to digitize customer service.

Chief Marketer spoke with CMO Andrea Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility.

Six steps to ensuring that companies can manage–and thrive–as the industry switches from third-party cookies to first-party data.

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

How Panasonic adopted a more customer-centric approach, engaged in thought leadership and launched a podcast during the pandemic.

How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.

Luca Bernabei, Producer and CEO of Rome-headquartered Lux Vide, heads the first Italian production company to be honored with an Emmy Award, and the first to have an original series air on Netflix (“Medici: The Magnificent”). Here, he offers insights on how the pandemic has changed viewing patterns – and how producers can meet the […]

Ronald Day, President of Entertainment and Content Strategy, NBCUniversal Telemundo, outlines the company’s new omnichannel approach, and the programming aimed at future-proofing the company’s business. Last year, Telemundo restructured to boost content production. What changes have you made, and what results have you seen? In December of 2020, Telemundo launched a reorganization designed to fuel […]

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.