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    Monday November 22, 2021 With the MLS Cup Playoffs kicking off this past weekend, the league hit the postseason boasting upticks from its regular season outing, touting spikes across its media partners and outlets including ESPN, FOX and Univision. The league also saw big surges on its owners’ sites, feeding fans a content […]

    Friday November 19, 2021 NBCUniversal picked up a win with the announcement that the company agreed to a six-year extension of its partnership with the Premier League and will exclusively present all 380 matches, along with studio programming, and a slate content across NBC, USA Network, Peacock, Telemundo, Universo, and other platforms. With […]

    Thursday November 18, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. Amid ongoing allegations and investigations against executives and staff members at Activision Blizzard, the Wall Street Journal published news this week that – despite claims to the contrary – company CEO Bobby Kotick was directly aware of harassment […]

  Wednesday November 10, 2021 The first family of football has joined Caesars Sportsbook in a groundbreaking multiyear partnership struck on Tuesday. Archie Manning and his three sons – Cooper and former NFL quarterbacks Peyton and Eli – will be featured in advertising, as well as make live event and commercial appearances. They’ll also participate […]

Serving the superfan is key for smaller players who want to thrive in the streaming world, says David Chu, Co-Founder & CEO of New York-headquartered DMR. Much like the retail sector, the streaming content industry has its big-box chain stores. But instead of Walmart, Best Buy, and Macy’s ,we know them as Netflix, Prime Video, Disney+, […]

Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand’s Business Class initiative.

White-labeling – or using ready-made software products that can be rebranded, rather than creating them from scratch – has become a trend in advertising. Tatyana Slyvkin, CEO of BidPulse, offers insights on white labeling’s potential growth in the ad tech arena.  White Label Tech: A Decent Alternative to In-house Solutions? A white label ad exchange […]

Compelling brand experiences at this year’s New York Comic Con.

We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.

Yahoo Finance’s largest ever virtual event, “All Markets Summit: The Path Forward,” takes place from October 25 – 26. Cynopsis caught up with Joanna Lambert, President and GM, Yahoo, to talk about the summit, the rewards of educating people about finance – and maybe get a little financial advice.    At a time when many […]