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Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Following are lessons learned from the HFPA controversy and insights on how brands can course-correct amid crises.

There’s evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.

Businesses have been investing in TV as the backbone of their marketing budgets for 70 years. Until recently, it was challenging to tell if this investment was justified – but not anymore, says Jessica Daigle, VP of Sales Intelligence, TEGNA.   The advent of smart TVs, automated content recognition (ACR) datasets and streaming TV have changed […]

Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.

Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.

How Jägermeister Cold Brew’s programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.

How Artsy ecommerce thrived through a focus on customer experience, lifecycle marketing and audience segmentation in addition to top-of-the-funnel tactics.

By Jeremy Fain, CEO and Co-Founder of Cognitiv      As new streaming services proliferate and more households opt to cut the cord, Connected TV is increasingly the platform of choice for brands looking to reach out to new audiences and reconnect with existing ones. However, as with any other platform, brands have to make sure […]