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CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.

In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Those campaigns represented $88 billion. Two years in the making, the study was conducted with TAG TrustNet. Here are some of the key findings.

  Thursday December 7, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Rockstar Games released its first trailer for Grand Theft Auto VI this week, with fans worldwide bringing viewership of the teaser to more than 100 million in just a couple days. The latest edition of the […]

Yahoo Blueprint, the latest DSP tool emerging from the house of Yahoo Advertising, is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users.  AdMonsters spoke with Adam Roodman, SVP of Product Strategy and Management at Yahoo to take a deep dive into AI-driven buy side tool.

By Mike Bloxham, EVP, Global Media, Entertainment and Games / Co-Lead of Subscriber Science at Magid The Holiday season is undeniably upon us. Most of us will be eating more, drinking more and partying more than we do during the rest of the year. And by the end of it at least half of us […]

  Thursday November 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Embracer Group has laid off 904 employees amid financial struggles in 2023, the company revealed. The game development and nerd culture holding company continues to reel after a $2 billion outside investment fell apart earlier this […]

As the demand for electric vehicles grows, Volta’s network of EV chargers with media screens offers a valuable way to reach consumers. Brandt Hastings, President & CEO at Volta, a member of the Shell Group, talks about the benefits of DOOH. For more news and insights on DOOH, sign up for Cynopsis’ new DOOH newsletter. […]

The idea to create the checklist first came up in an IAB Audio Committee meeting during which Brittany Clevenger, Senior Director of Audio Partnerships at top podcast advertiser BetterHelp, made a simple but powerful point about the need for information sharing within the podcast industry that became the checklist’s guiding principle.

A look back at our recent conversations with CMOs making waves in the industry.

Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.