Search Results for: research

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

  Thursday November 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Embracer Group has laid off 904 employees amid financial struggles in 2023, the company revealed. The game development and nerd culture holding company continues to reel after a $2 billion outside investment fell apart earlier this […]

A look back at our recent conversations with CMOs making waves in the industry.

  Thursday November 16, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. A PC Gamer gaffe reminded the games industry just how much work we have left to do in order to make sure we’re properly recognizing the contributions of women and underrepresented persons in games. To celebrate […]

  Thursday November 9, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Legend of Zelda franchise is the latest game series to take up the big-screen trend. Nintendo and Sony are collaborating on a live-action movie for The Legend of Zelda, the companies announced, with legendary Nintendo […]

By Joshua Pisano, SVP of Business Development & Product Strategy @ MRI-Simmons Every aspect of TV advertising has changed substantially in recent years, including planning, targeting, creative formats, measurement and even how buyers and sellers transact. Combined with technology advancements and shifting consumer preferences, one thing is clear. We are in the midst of TV […]

  Thursday November 2, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. PC and console gaming revenues have hit $95.2 billion for 2023, according to the latest report from game analytics and insights firm Newzoo. Additionally, all but one of the 20 most-played games in terms of monthly […]

A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.

  Thursday October 26, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Esports & Gaming Business Summit brought together hundreds of industry stakeholders this week for dozens of panels, hours of networking, and a refreshing reset on conversations about how to reach Gen Z, build new revenue […]

We spoke with Esther-Mireya Tejeda about transforming the consumer experience within the real estate industry, emotional segmentation, marketing to Latino buyers, and more.