Search Results for: research

AdExchanger lifts the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14.

Bold colors, indulgent culinary demos and house-sized—and sometimes styled—exhibits were on hand at the 11th annual Design & Construction Week, comprised of the co-located International Builders Show (IBS) and the Kitchen & Bath Industry Show (KBIS), which together brought more than 117,000 attendees and 2,400 exhibitors to the Las Vegas Convention Center Feb. 27-29.  Dubbed […]

International Women’s Day is here, the annual global celebration of social, economic, cultural and political achievements of women. The day was officially recognized by the United Nations in 1977, but since the very first IWD celebration in 1911, it has never been “owned” by any specific group, government, network or company. It’s a day that […]

A Museum of PR Event on Feb. 18, titled “Celebrating Black PR History 2024: Where Are All the Black Men in PR,” hosted an intergenerational panel to discuss the issues facing Black men in PR today, strategies to attract more of them to the industry, and share their own experiences.

Five key areas to look at when evaluating the performance of your partnership and affiliate programs.

Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman’s Global Chair of Edelman Business Marketing, about its key takeaways.

This week’s PR Roundup looks at Wendy’s pricing blunder, the latest B2B and thought leadership study from Edelman and LinkedIn and a new coalition formed by the Ad Council to combat gun violence in America.

Five things B2B marketers can do right now to succeed in a cookieless world.

Thursday February 22, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Gaming conglomerate Embracer Group’s restructuring is in “the final stretch,” but the company’s messaging could use some major work moving forward after CEO Lars Wingefors said its No. 1 value is to “maximize shareholder value in any […]

A five-step approach to strategically master programmatic advertising for B2B audiences.