Search Results for: research
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Cynopsis: Sports
Cynopsis Sports 06/25/24: LA Kings go back to the ’90s
Tuesday June 25, 2024 Good morning! It’s Tuesday, June 25, and this is your monthly Cynopsis sports newsletter. BIG 12 HAS BIG HOPES We’ve seen naming rights deals for bowl games, events and tournaments, but what about conferences? Yahoo Sports writes that the Big 12 is looking at a naming-rights partnership that’d be worth […]
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Data-Driven Thinking
The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead
Another Cannes Lions is in the books. If last year’s event felt like the best to date, this one felt even better. The challenges facing digital advertising feel bigger than ever, however. We’re still grappling with entrenched but unfounded fears that prevent marketers from supporting premium publishers. And media quality concerns threaten to turn partners […]
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Crisis Management
The Impact of Digital Innovation on Healthcare Industry Communications
While healthcare technology shows promise and positive results, the market still faces many challenges which PR teams must navigate.
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Data-Driven Thinking
Media Buying Doesn’t Have To Be A Mixed Bag
Growing up in rural southern Italy, town festivals honoring various saints or traditions were a recurring delight. My grandfather or uncle would always take me and, without fail, buy me a special bag of candy unique to these fairs. I enjoyed some of the sweets, but others weren’t to my taste, and I still recall […]
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Email
Email Campaigns: Trends and Solutions in Automated Healthcare Marketing
Many of the same tactics marketers use to motivate consumer behavior lend themselves to care objectives.
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Agency Life
10 Ideas for Elevating Agency Holiday Gatherings
A large chunk of the U.S. may be battling a heat wave, but with planning already underway for agency holiday gatherings, many industry minds are on snowflakes and twinkling lights. Of course, planning an event for event professionals requires a little more pizzazz than your typical corporate soiree. So we gathered some agency intel and […]
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Agency Life
Lessons in Longevity: Agency EA Reveals Five Business Insights from the Past 25 Years
From surprising Oprah’s audience with a trip to Australia to launching the Samsung Galaxy Fold at Unpacked, our journey from a two-person event production company to a 100+ person, employee-owned, global experiential agency has been a hell of a ride—one that I’ve had the pleasure (and sometimes pain) of being on for over half of its existence. Reflecting on the last 25 years, here are some lessons that have shaped Agency EA’s culture and grown our strong client relationships.
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Programming
Stinchcomb Sees AI as Opportunity for CuriosityStream
The buzz around AI is only growing, and CuriosityStream President/CEO Clint Stinchcomb sees more opportunities each day for the technology to not only optimize the company’s business, but also to expand it.
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Programming
Stinchcomb Sees AI as Opportunity for CuriosityStream
The buzz around AI is only growing, and CuriosityStream President/CEO Clint Stinchcomb sees more opportunities each day for the technology to not only optimize the company’s business, but also to expand it.
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AI
Cannes Conversations: LinkedIn Unveils New Tools for Publishers and Marketers
This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn’t stop in Cannes. Here’s a guide including everything you need to know.