Search Results for: research

Discover how behavioral economics offers a simpler, more effective approach to floor pricing optimization. Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and Google Ad Manager to maximize publisher revenue.

As AI revolutionizes PR, it offers untapped potential to streamline difficult duties such as media monitoring.

Target’s chief marketing officer Lisa Roath will move into the role of chief merchandising officer of food, essentials and beauty in early 2025, the mass merchant announced in June.   Target is looking to hire externally for its next chief marketing officer. Roath will continue as chief marketing officer until Target replaces her.   Roath […]

Five measurements for B2B marketers to understand how well your message reaches your audiences, and how likely it is to keep them engaged.

The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.

The experiential agency map is getting redrawn by newcomers, idea-centric boutiques and strategy-led shops   The agency landscape is changing. Like never before. As always, clients are driving the changes. For one, a surge in post-pandemic experiential activity has finally reignited industry spending and ROI as brands fully re-lean into live events to connect with […]

It’s never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking how they want to use programmatic platforms.

This week’s PR Roundup looks at a presidential campaign spokesperson going rogue during a CNN interview, Microsoft using AI and social media to reach restaurant owners and the Institute for Public Relations’ newest report on combatting election disinformation.

The Prime Day summer sale is now in its 10th year and is one of several annual Amazon sales. Brands need to offer their own compelling discounts to stand out on this massive shopping day. Retail giant Amazon.com Inc. confirmed it will hold another Prime Day sales event for its members on July 16-17. This […]

Cynopsis Best of the Best & Rising Star Awards Surprise! Entry deadline extension Didn’t get your entry in on time? Not to worry – we’ve extended our deadline just for you until July 10th! Whether you’re just starting a submission or looking to get the last few in, don’t wait a moment longer… ENTER NOW […]