Search Results for: research
-
Cynopsis: Esports
08/18/22: VALORANT pushes building blocks; RLCS roars to records; Tony the Tiger feels the Twitch
Thursday August 18, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Competitive VALORANT locked in plans for the next five years as Riot Games unveiled structures and how competition will work as the title prepares to launch its new partnered league. Teams who don’t make it into the partnership […]
-
Cynopsis: Esports
08/11/22: EA & NFL go long on MCS
Thursday August 11, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Electronic Arts and the NFL secured a new multi-year partnership renewal for the EA SPORTS Madden NFL Championship Series, following the series’ best season in history. This year’s slate will wrap up with the Ultimate Madden NFL 23 […]
-
Cynopsis: Esports
08/04/22: Valve released the schedule for the Dota Pro Circuit’s 2023 slate
Thursday August 4, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Valve revealed its scheduling slate for the Dota Pro Circuit 2022/2023, with the slate now seeing separation between divisions in regional leagues in addition to shortened leagues. The Winter Tour begins play with open qualifiers on Dec. 11-13 […]
-
Cynopsis: Esports
07/28/22: Burberry’s Esports Entry
Thursday July 28, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Burberry made a big move into esports, inking a deal with Gen.G to launch a four-part educational content series to champion women and the importance of inclusivity within gaming as part of Gen.G’s “NetWORK: Inspire” program. The partnership […]
-
Cynopsis: Esports
07/21/22: Nike and Rocket League are aligning
Thursday July 21, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Psyonix and Nike gassed up a team-up, and will bring the new Nike Air Zoom Mercurial football boot into Rocket League. With the partnership, a Nike Air Zoom Mercurial Invitational tournament will now run on July 22, hosted […]
-
Data Driven ROI
DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses
We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.
Tagged in: -
Cynopsis: Esports
07/14/22: Capcom is upping the hype for Street Fighter at Evo
Thursday July 14, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. As EVO prepares to make its live return to Las Vegas, event organizers announced the addition of Capcom’s Street Fighter 6 to the festivities from Aug. 5-7 in Las Vegas at the Mandalay Bay Resort & Casino. In […]
-
Cynopsis: Esports
07/07/22: NBCU flies with Rally Cry
Thursday July 7, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. NBCUniversal is targeting an esports play through its subdivision NBC Sports Next and SportsEngine, partnering with youth and amateur esports hosting platform Rally Cry to launch a national youth esports tournament series designed for players ages 13-18 to […]
-
Cynopsis: Esports
07/01/22: USC and UCLA revived college expansion with an unexpected move to the Big 10
Friday July 1, 2022 A radical shift in the college sports landscape sees USC and UCLA, two of the Pac-12’s flagship programs, reportedly planning to leave the conference for the Big Ten as early as 2024, according to multiple reports, which state that the process is already underway and an announcement could come within the […]
-
Cynsiders
Hershey: Taking Pride in a Culture of Belonging
A SeeHer Series Diversity and inclusion have always been hallmarks of The Hershey Company’s culture. The snack maker’s commitment to a society without bias is broad and deep, and it has been in the forefront of efforts to drive equity in its workplace and communities. Hershey has created Business Resource Groups (BRGs) to open dialogue […]