Search Results for: research

  Thursday September 21, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Amid dozens of high-caliber releases this year, Cyberpunk 2077 might be the most interesting case study yet. Yes, CD Projekt RED’s futuristic role-playing title was widely panned following its buggy, nigh-unplayable debut in late 2020. At […]

  Thursday September 14, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. FaZe Clan’s Board of Directors has terminated CEO Lee Trink as the organization continues to struggle on the public market. Trink, who was brought in as an advisor for FaZe in 2016 prior to his appointment […]

How can programmers reach Gen Z? Go straight to the source. Hali Anastopoulo, Co-founder and Chief Creative Officer at Get Me Out Productions – and a member of that desirable demo – will take part in the “Wherefore Art Thou, Gen Z?” discussion at the Cynopsis Big TV Conference, taking place September 27-28 in NYC. […]

We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.

  Thursday September 7, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The International Olympic Committee has created an official competitive gaming offshoot, the IOC Esports Commission, the sports governing body announced. David Lappartient, who joined the IOC in 2022 and was chairman of the IOC Esports and […]

In the rapidly changing media world, to succeed, companies can’t just keep pace – the need to look ahead. That’s the theme of the Cynopsis Big TV Conference, taking place September 27-28 in NYC. Drew Corry, MAGNA’s SVP, Group Director, Strategic Investment and Media Research, will be on hand to offer the kind of insights and fresh thinking that can […]

  Thursday August 31, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Evil Geniuses brought down Paper Rex to claim the VALORANT Champions title on Saturday in Los Angeles. Evil Geniuses became the first North American organization to win a VALORANT Champions title and made history in some […]

We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.

Chief Marketer’s PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.

  Thursday August 24, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Nintendo’s drip-feed strategy for highlighting upcoming DLC content in Pokémon Scarlet and Violet is hitting all the right notes in the media and sends an interesting message for marketers in the games space. While The Pokémon […]