Search Results for: research

A new report from Forrester, “Generative AI: A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them.

Halloween is becoming big business. This year, consumers are expected to spend a record-busting $13.1 billion on products and activities related to the occasion (including $3.9 billion on candy), according to the National Retail Federation’s annual consumer survey. But tapping into the holiday is nothing new for experiential marketers. Halloween has long inspired some of the […]

  Tuesday October 28, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. As football remains in full swing, the NBA made a triumphant return while debuting its new media rights deals with NBCUniversal, Prime Video and longtime partner Disney. The NHL began its 2025-26 season as well, and it won’t […]

AI excels at the “what,” undoubtedly, but still struggles with the “why” and “what’s next when it comes to utilizing media intelligence.

A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the lead-in to a bad joke. It’s the model used by Medialive, a new AI startup that brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) space. Joe Prusz, former CRO […]

We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.

The PR profession has a critical responsibility and opportunity to lead organizations and clients in bridging the divide in the country through relationship-building and dialogue that fosters greater understanding.

Local TV struggles with scale. The impact was powerful but difficult to deliver with the precision and efficiency modern marketers demand.

Deli meat company Land O’Frost has been leaning into a new MMM approach to figure out which opportunities it’s been overlooking – or even inhibiting.

Amid generational shifts and evolving attendee habits, trade shows are increasingly investing in exhibitor education long before the doors open, ensuring that brands get the most return on their investments and remain loyal and satisfied show exhibitors.  For example, in preparation for CONEXPO-CON/AGG 2026, taking place in Las Vegas next March, the show held an […]