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According to BrightEdge’s “2012 Search Marketers Survey,” nearly three in four search engine marketers will spend more on search engine marketing technology in 2012 vs. 2011.

New Citi App Lets Loyalty Members Pool Points Through Social Networks

Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.

Christmas Day proved, once again, to be the biggest day for iOS and Android app downloads, according to Flurry. Dec. 25, 2011, was also a record-breaking day for iOS and Android device activations.

2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.

2011 IMA Award winner, Best Social Marketing Campaign: Networks | The scourge of mobile phones: sexting mobile bullying and driving while texting, particularly among teens. LG took this on as a social cause because mobile misuse was running rampant among teens

Oracle Retail recently spearheaded a survey to examine consumers’ perceptions of their experience when they shop across different retail channels. It included a look at these two questions:

“How do consumers use multiple channels…

Keywords with on-page optimization activities thrive much better than those without on-page optimization activities – about 13 positions better, according to Conductor. Long-tail queries are most affected by on-page optimization activities.

Social gaming continues to grow, fueling gamification’s ascent from industry buzz to implemented engagement tactic. Here’s a breakdown of the expected trends in 2012:

Analyzing customer opinions can provide valuable insights. This knowledge, however, is not easily gained. Knowing how to collect this information without biasing it, and aggregating qualitative — non-numeric — data can be daunting. Chris Cottle, executive vice president of marketing and products for Allegiance, offers thoughts on best practices in aggregating and using customer opinions.