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Compete recently released “The State of Social Media: First Edition”, which discuses data illustrating how consumers use social media sites. Among the findings in the report is that half of Facebook’s active user base signs in every day.

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.

Doug Garnett, CEO/founder of direct response television agency Atomic Direct , has come out with a new book

According to PointRoll, the completion rate for in-stream video ads with interactive elements is higher than for in-stream ads without interactive elements. Overall, in-banner video ads got just under 17 seconds of average brand interaction time.

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More than a few owners of marketing service companies are wondering if now is a good time to either sell their company or raise capital

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

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According to an analyst with Piper Jaffray, Google’s mobile ad sales could surpass $4 billion in 2012, which would be a significant increase from the $2.5 billion Google made on its mobile ad sales in 2011.

According to Jumptap’s Mobile STAT (Simple Targeting & Audience Trends) Monthly Report for December, Android increased its market share to take more than half the market, while iOS continues to lead the way in terms of CTR.