Search Results for: research
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Agencies
Smartphone Users Aim for Apps Over Mobile Web
If you’re torn between developing a mobile app or optimizing your Web site, consider what device users you’re targeting
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Agencies
Marketers Help Consumers Stick to New Year’s Resolutions
Trying to get consumers to change their habits for the better is an annual first-quarter ritual
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Agencies
Tip: Consider Your DRTV Timing
For golfers, the end of the game may be the perfect hour for a cocktail. For Backjoy Orthotics, it’s the perfect time for promotion
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Agencies
Marketing Valentine’s Day to the Procrastinator
Are you part of the one percent that waits until February 14 to begin shopping for Valentine’s Day? You’re not alone.
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The Average U.S. Consumer Will Spend $126.03 on Valentine’s Day This Year
According to the National Retail Federation (NRF), the average U.S. consumer will spent more than $126 on Valentine’s Day this year, the highest mark in the “Valentine’s Day Consumer Intentions and Actions” survey’s 10-year history.
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The Week in Review
Headlines from the industry.
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Social
CPG Web Visitors Shop Those Brands More in Stores: Study
Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according to new research from Accenture, comScore and dunnhumby USA
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Agencies
Live Alligators in NYC Draw Crowds, Press for “Swamp People”
The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
38% of Cellphone Owners Called a Friend for Purchase Advice While in a Store During the Holidays
The Pew Research Center’s Internet & American Life Project found that more than half of U.S. adult cellphone owners used their cellphone during the holiday shopping season for one of three reasons: to call a friend, to look up reviews of a product online and to look up the price of a product online while…