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Video adds a personal, powerful dimension to marketing emails, engaging viewers by showing them benefits rather than just telling them. Industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50%.

Arthur Sweetster, chief marketing officer at 89 Degrees, offers insight into capturing and using Big Data — the ever-increasing volume of customer and prospect information available to marketers.

KFC is using social media to give away hundreds of gift certificates to Facebook fans and Twitter followers.

Here are some expert tips to take before you develop and launch your mobile marketing campaign.

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Richard H. Levey is senior editor of Chief Marketer. He joined Penton Media in 1997 as a member of the Direct editorial staff, covering beats such as database marketing, analytics and CRM. He was previously a market research project director at Simmons.

Gordon Plutsky is the director of marketing and research at King Fish Media.

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

Much of our unique blend of performance marketing just happens. The offers don’t always follow any major cyclical trends or master plan. To illustrate what we mean, in the for-profit-education space, enrollments correlate closely to the change in unemployment. When the change in…

Greystripe’s “Advertiser Insights Report: Mobile Entertainment Insights” shows that mobile ads play a significant role in the entertainment research and planning process for most smartphone and iPad users.