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Last week we started with a fairly simple question on the surface, that of “What is lead generation?” Speaking to a company today, they actually defined it rather succinctly – research online, buy offline. We expounded upon that…

Shriners Hospitals for Children has launched a nearly $20 million direct response campaign to raise awareness and promote its medical services.

U.S. consumers spent $194.3 billion online in 2011, yet Forrester Research notes that for every $80 companies spent driving traffic to their sites, they spent only $1 trying to convert those visitors into customers. Given how much revenue is up for grabs, and how little companies are spending to stake their claim to it, there are huge opportunities for marketers willing to commit to rewarding, incentivizing and personalizing their visitors' experiences.

There are questions out there that sound like they should be simple to answer, but in actuality create quite the conundrum, proving not easy and the answer not concise. That’s how we feel when talking about lead generation. On the one hand, it is as simple as, “someone who is interested in, could be interested […]

BrightRoll’s “US Video Advertising Report: June 2012” surveyed digital advertisers to see trends in digital advertising, with an eye to video advertising.

“TV is no longer the only way to reach consumers with video and mobile is…

According to the National Retail Federation (NRF), $12.7 billion will be spent on Father’s Day this year, with nearly 1 in 3 shoppers saying they’ll shop online this year.

There are questions out there that sound like they should be simple to answer, but in actuality create quite the conundrum, proving not easy and the answer not concise. That’s how we feel when talking about lead generation. On…

The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.

Over the last 12 months shoppers have grown more price sensitive and they are on the hunt to find bargains with shopper price comparison research up 35% over the last year, a new study from Parago has found.