Search Results for: research

Arabic is one of the most underserved languages on top global websites around the world.

The role of billing within organizations is no longer just invoicing and accounts receivable, it’s impacting every aspect of the business, including the marketing department.

Lab42, a market research company, recently took a closer look at what consumers think of ads, along with what they want ads to communicate. Here are some of the interesting findings, based on the thoughts of 500 respondents: –

Segmentation helps you identify the needs of different customers and gauge whether your offering resonates with that segment.

According to Greencast, a financial researcher, Twitter’s valuation could exceed $11 billion, which is important because the company is planning to go public next year. Oh, and there are those Apple acquisition rumors. Greencast bases this assessment off of trading in secondary markets, though one of the firm’s analysts said “Using the secondary market for […]

It might not be the most logical fit for all types of businesses, but Instagram at least deserves every company’s attention. According to recent research, 40 percent of top brands are on the photo filter-based social network. For brands in need of some help managing and growing their Instagram communities, here are three tips: 1) […]

Have you purchased movie tickets recently? It seems that moviegoers are often forced to choose between the 3-D and regular versions of the movie they want to see. Well, marketers who deal with scoring leads might be compelled to make a similar decision, too. While traditional lead scoring deals with two layers, the emerging trend […]

Pagemodo, a company that helps small businesses to design and publish Facebook pages, has shared an infographic about how small-business marketers can use social media as a market research tool. Social media is “a great way to gain valuable insights about your customers behaviors and preferences without conducting expensive research studies,” the company says. Here […]

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?