Search Results for: research

The Incentive Research Foundation reports on the state of businesses that use gift cards as incentives.

Sarasota, Florida (January 23, 2013) – Clickbooth, a performance-based online marketing company, has been named the #1 CPA Network of 2013 according to the recently published Revenue Performance magazine.\r\n\r\nEach year Revenue Performance magazine conducts the largest research survey in the performance marketing industry and releases rankings of the top CPA networks worldwide.  As industry veterans […]

Groupon’s acquisition of CommerceInterface last month may not have excited investors but it might be a positive sign for the daily-deals company, especially for its growing battle with Amazon, according to National Traders Association. “By purchasing CommerceInterface, Groupon is set to become the sole beneficiary of the channel management technology that Amazon heavily relies on,” […]

U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.

Infogroup Targeting Solutions (ITS) and Yesmail Interactive have partnered to take a look at how companies plan on responding to the surge of “big data” in 2013. One of the fruits of that research is an infographic, which includes the following findings: – 68 percent of marketers plan to increased data-related spending in 2013 – […]

MarketingSherpa is sharing research from AWeber based on a survey of 3,159 small-business owners worldwide, which finds that 67 percent of small businesses plan on increasing their marketing spending in 2013. The company also found that small businesses will make more use of social media this year, with 70 percent planning to boost their presence […]

More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .

Mobile advertising revenue worldwide will hit $11.4 billion this year, according to Gartner. This would reflect a 17.0 percent increase from the $9.8 billion in global mobile ad revenue in 2012. According to Gartner, of the $11.4 billion in mobile ad revenue expected in 2013, $3.8 billion, or 33.5 percent, will come from North America, […]

According to Marchex, a digital call advertising company, mobile callers convert at much higher rates than PC users when it comes to travel. More specifically, the company’s report found that call-based conversions were more than 25 percent for rental cars and more than 20 percent for hotels. The study also found that callers from mobile […]

There’s a major disconnect in the industry when it comes to attributing ecommerce sales to social media, and that’s a big problem.