Search Results for: research

Managing your reputation online can mean the difference between winning more business and losing potential customers.

(Search Engine Land) B2B marketers love data, but their biggest challenge is acting on all the data they have to improve their marketing efforts. This article highlights five essential reports for B2B marketers looking for actionable insights. Lots of research, stats and charts here. And once you get the hang hang of marketing analytics, the […]

Consider this the golden age of data in marketing.

In October, new FCC rules will require marketers to obtain prior written consent to call or text consumer cell phones for solicitation purposes.

The Mobile Marketing Association’s new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.

Social sites deserve more credit for driving conversions beyond the last touch, according to a report from Aggregate Knowledge. In fact, social influence in the attribution funnel increased in the first quarter of 2013, while the social channel continues to reach and market to the highest-quality users. The “Global Media Intelligence Report” for the first […]

According to AdGooroo, paid search spending by advertisers in the “Flowers & Mail Order Gifts” category is set to surpass $11 million this month, thanks to Mother’s Day. In May 2012, spending hit $9.4 million. AdGooroo notes that the top paid search advertiser in the category (on AdWords in the U.S.) last year was ProFlowers […]

Lists featured this week include Association of Healthcare Philanthropy and the Institute of Natural Healing.

Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offering communities a number of ways to raise funds for a local Children’s Miracle Network Hospital.

Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.