Search Results for: research

(PR News) Bill Miltenberg This mini report shares research from Adobe’s 2013 Video Benchmark Report. Of note is that while videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium. Miltenberg shares a number of key findings that all marketers need to know. The […]

Lists featured this week include FullBeauty.com and JSM 2013 Conference Attendees.

Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority. Clearly brands understand the value of […]

Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. Here’s what you need to know.

Academic research can be overwhelming and hard to wade through, but some of it holds some gems for small businesses looking to improve their marketing and overall business tactics. Gregory Ciotti, content strategist at Help Scout writing for Unbounce, offers a neat overview of 25 tips for small businesses gleaned from research. These include: –

Lists featured this week include Tafford Uniforms PIP and Friends of Israel Disabled Veterans.

To be relevant, brands need to add dimensions of time and context to their customer interactions.

Twitter recently introduced gender targeting for its advertisers, which means marketers should be even more focused on how demographics play a role on their efforts on the social media platform. After all, understanding who your followers are can be the difference between pathetic engagement and frequent conversations. Ann Smarty, founder of My Blog Guest, shares […]

For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.

Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.