Search Results for: research

LivingSocial posted a $50 million net loss in the first quarter of 2013, according to a filing from Amazon, which owns 29 percent of the No. 2 daily-deals company. This might be taken as bad news if it weren’t for the fact that Q1 2013 was actually an improvement of affairs for LivingSocial: revenue grew […]

Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes.

Social media advertising is a big deal. How big? By 2016, it’ll be $9.2 billion big, according to BIA/Kelsey. This would reflect a doubling of the $4.6 billion spent on social media ads in 2012. Another bit of evidence to show social media advertising’s increasing value comes from research commissioned by Nielsen’s Vizu and conducted […]

“Social commerce is a unicorn.” That’s one of the main takeaways from Monetate’s latest quarterly e-commerce report (EQ1 2013), which found that Pinterest is accounting for more e-commerce traffic from social sites than it was at the end of last year. ‘The unicorn’ According to the report, social media drove just 1.55 percent of all […]

Teen Internet users are becoming disenchanted with Facebook and are moving to Twitter. What does this all mean for targeted social media ads?

Memorial Day is just around the bend, which means the summer travel season is too. AdGooroo uses this time of year to offer a glimpse into paid search spending in the travel category so far in 2013. The company reports that there’s a downward trend happening and that Google might be to blame. Paid search […]

Marketers should know that Google Trends is a helpful tool for conducting keyword research, especially when it comes to finding out what searchers are interested at this very moment. On Wednesday, Google unveiled a neat new feature for Google Trends: Top Charts, which the company describes as “lists of real-world people, places and things ranked […]

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.

Many marketers adore social media because it’s viewed as a mostly free channel for driving engagement and sales. But a recent study from Kenshoo Social, conducted by Forrester, has findings that make a strong case to see social media more as a paid channel. Social tactics: free vs. paid According to the study, which is […]

Managing your reputation online can mean the difference between winning more business and losing potential customers.