Search Results for: research

Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task

This new research from Gartner delves into on how the presence of a chief marketing technologist impacts marketing.

A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.

Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.

Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.

Lists featured include Chadwick’s/Metrostyle Masterfile, Country Gardens and Thompson Information.

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.