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There’s huge marketing opportunities in mobile messaging apps, and brands need to catch up. Here’s how.

It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.

Learn how to make sure your app marketing campaign gets downloaded and not dismissed.

Political marketers today must rely on a variety of marketing media to reach voters.

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.

CM talks the evolution of big data and predictive analytics, how technology has evolved to bring the benefits to more marketers and where the space is heading in the future with data scientist Dean Abbott.

Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment

As B2B marketers, maybe it’s time to take a look back at the value our solutions are already bringing to the markets we serve—rather than waiting for the development team to provide the next solution.

We sat down with Fitzgerald to talk about how tech has changed the marketing world, why CMOs and CTOs need to work together to achieve success for a company.

Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI: