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How marketers can meet consumer expectations and win business during the pandemic by building seamless digital experiences and positioning services for multiple customer segments.

By Jeremy Fain, CEO and Co-Founder of Cognitiv      As new streaming services proliferate and more households opt to cut the cord, Connected TV is increasingly the platform of choice for brands looking to reach out to new audiences and reconnect with existing ones. However, as with any other platform, brands have to make sure […]

Tactics for converting omnichannel shoppers, from AI-based search to live chat to establishing a unified customer view.

Your online presence has never been more critical to your business success. Because it’s not flashy ads or trendy products winning customers today–it’s the customer experience itself.

The COVID-19 pandemic has upended the marketing industry as we know it. In the face of what feels like crisis after crisis in recent months, marketing professionals have been tasked with adjusting to a new normal characterized by all-virtual interaction, economic uncertainty and the hyper scrutiny of brand values.

To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.

If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.

Inside Tazo Tea’s climate justice cause-marketing campaign designed to enhance “tree equity” for BIPOC communities.

How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.

SAP’s digital video series showcases companies’ efforts–beyond its own–regarding environmental sustainability and social issues.