Search Results for: research

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.

While businesses have always sought to gain and retain customers’ trust, the pandemic has made trust an even more important factor in consumers’ buying decisions.

The following brands are walking the walk by partnering with organizations making a difference through wellness- and inclusivity-focused initiatives.

In light of Apple’s new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.

Retool and invest for the virtual and hybrid event future

Retool and invest for the virtual and hybrid event future

Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.

Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.

Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.

How Artsy ecommerce thrived through a focus on customer experience, lifecycle marketing and audience segmentation in addition to top-of-the-funnel tactics.