Search Results for: research

LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.

New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

Three approaches for producing winning holiday campaigns in this new normal.

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

Coinciding with the launch of a new Penthera white paper, Candace Bryan offers insights into the build-or-buy download conversation. The average OTT viewer spends over 100 minutes in OTT apps across a variety of devices each day—CTVs, laptops, and smartphones and tablets. As the list of OTT providers grows ever longer and the industry more […]

Four new strategies to consider when reallocating budgets during COVID times.

Insights and research marketers can use for gaming-focused campaigns.