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This week’s hot takes on hot topics in experiential marketing cover the City of Kegs, fortune-telling seals and beer-themed social experiments.

City Furniture increases the information on its product detail pages by 50%, resulting in an increase in conversion rate from the shopping cart and a bump in organic traffic.

Coterie CEO Jess Jacobs shares how the company keeps customers subscribed and how retail stores help the diaper brand gain even more subscribers. 

Investment, retirement and life insurance brand John Hancock has seen great returns from prioritizing consumer health and wellness in the form of increased customer loyalty and engagement, CMO Lindsay Hanson told Chief Marketer.

A CYNOPSIS MESSAGE FROM WURL   Tuesday January 27, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Congratulations to the Indiana Hoosiers for accomplishing an unthinkable turnaround to win a college football national championship. It’s a timely reminder that anything is possible in sports—even in the midst of NIL-induced upheaval. […]

Unlock the power of AI with our guide to building visual workflows. Our presenter simplifies complex tasks into repeatable processes, turning AI into a user-friendly tool for consistent results. 

It’s a good problem to have. With the event industry thriving and market forecasts pointing to sizeable growth, the vast array of conferences and meetings to choose from has made attendees more judicious than ever about where they’ll spend their precious time and money. In response, event marketers have been digging deep to build the […]

Here’s how to sharpen PR skillsets in order to achieve B2B sales success through expanding brand awareness, tailoring content to address wider audiences, showcasing quantifiable results, and remaining relevant with a steady, consistent approach to appeal to all buyers, even the ones you can’t see!

The barriers that once made accessible advertising difficult have largely disappeared.

Tech convenience and a human touch. Price consciousness and selective splurging. Openness to AI and wariness of it. Shoppers are rife with contradictions, according to Capgemini’s report “What Matters to Today’s Consumers 2026.”