Search Results for: research
-
Digital & Technology
Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age
Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.
-
Research
The 2025 Direct Mail Marketing Benchmark Report
When every screen is saturated, the most effective channel may be the one you can hold. The 2025 Direct Mail Marketing Benchmark Report reveals how leading brands are evolving their acquisition strategies by integrating personalized, data-driven mail into their omnichannel ecosystems.
-
Trends
Print to Performance 2025 FM Direct Consumer Report
What consumers are saying—and how marketers can deliver. The latest consumer research shows direct mail has become one of the most influential, enjoyable, and trusted forms of advertising—especially in a landscape where digital fatigue is very real. This guide unpacks the key findings from Franklin Madison Direct’s 2025 survey of 600 U.S. consumers. You’ll learn […]
-
AI
Wondercraft Launches AI Tool To Speed Up Audio Ad Production
Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully underrepresented in terms of spend. Wondercraft, an AI-powered audio content creation studio, is hoping to bridge that gap by making audio a more accessible […]
-
Programming
Telemundo’s Live Sports Strategy Goes Beyond Soccer
While Telemundo is certainly proud of its soccer legacy, it’s also always looking to expand its horizons to other sports its audience wants to watch.
-
Branding/Marketing
Are We in the Opposite of Cancel Culture?
When a brand’s statement or action or advertisement inadvertently provokes a cancel culture backlash from certain sectors of their market, rather than apologize and go underground, companies are embracing the challenge, using it to energize new market opportunities and burnish their reputation with new audiences.
-
B-to-B Events
From Chatbots to Agents and Beyond: How AI is Transforming Trade Shows in 2025
The use of AI is evolving at neck-breaking speed across every aspect of our lives, rapidly changing how we plan, work and even think. In trade shows, this evolution is also happening fast, with AI powering everything, from access to knowledge to agents that can be built with no coding skills. Here’s what we’re seeing […]
-
Shopper/Retail
Axil Speeds its Direct-to-Consumer Sales with Nascar Partnership
Hearing protection brand Axil is making a push to grow its brand through brand partnership and retail.
Tagged in: -
AI
Sorry, LLMs – Congress Might Make It A Whole Lot Harder To Train On Copyrighted Content
AI bots are hungry. They’re scraping information found on passports and credit cards and training on novels without authors’ consent. Even fanfiction has been used to train some (presumably quite nerdy) bots. But a bill proposed in the Senate a few weeks ago could change that. In late July, Sens. Josh Hawley (R-Mo.) and Richard […]
-
AI
Keep Your Audiences Coming Back for More
From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.