Search Results for: loyalty

Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.

Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.

Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.

Here are some helpful lessons that brands can learn from politicians.

Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.

Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.

To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.