Search Results for: loyalty

Wendy’s NCAA partnership is the springboard for a road trip, tailgate bash and plenty of social media messaging.

Here’s three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.

ll-bean-300L.L. Bean’s CEO Stephen Smith likens the current state of the world to the old Chinese proverb about living in interesting times.

The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.

You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to do it so you can take action immediately.

Alex Ho, executive director of marketing at American Greetings, shares its secret to selling greeting cards in a digital world.

This summer, the Bud Light friends platform will roll with a full-on activation in sports, music and elsewhere. Bud Light VP Alexander Lambrecht fills us in.

Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.

Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.

There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.