Search Results for: loyalty

With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol are growing, particularly among U.S. Hispanics. Here’s what marketers should know before diving in.

We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.

This week’s PR Roundup looks at a new program for emerging leaders from the Institute for Public Relations, Thinx introducing “body literacy” and women’s NCAA basketball wins with the public.

The countdown to the 2026 FIFA World Cup in the United States, Canada and Mexico is underway, igniting a fervor among soccer enthusiasts across the world. As the anticipation mounts, so does the opportunity for brands to tap into the vibrant culture of fútbol, particularly among U.S. Hispanics. Understanding the nuances of the U.S. Hispanic audience’s relationship with fútbol is crucial in crafting authentic communication strategies.

Nowadays, strategies for thriving in the ever-evolving world of digital media and digital advertising are more about navigating the complex seas of regulation than anything else. With the Digital Markets Act (DMA) and the Digital Services Act (DSA), the European Union is charting new territories — particularly following significant actions against tech titans like Apple, Google, and Meta. 

In a bold move aimed at reshaping its revenue model, Walmart has sealed a monumental $2.3 billion deal to acquire television maker Vizio, signaling a strategic pivot towards leveraging consumer data and ad space for future growth. This strategic acquisition grants Walmart access to a treasure trove of opportunities for advertising and marketing, through Vizio’s […]

As an important tenet of your customer’s experience, the tech shopping experience is being led by Best Buy’s My Best Buy membership program. As the retail giant continues to lead in electronics sales, it has developed a loyalty program that offers a range of exclusive benefits tailored to meet the needs of tech-savvy consumers. From […]

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Acquisitions OBE Worldwide (parent of On Board Experiential) has acquired a majority stake in London-based agency Playmaker Experiential, led by managing partners Ian Hayne and James Hogben. With the deal, OBE expands the […]

Harness Consent for Enhanced Engagement: The Essential Guide

Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.