Search Results for: loyalty

Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life’s basic necessities. So thinks one West Coast entrepreneur who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term — provided they stay married.

RMI Direct Marketing has been chosen to manage 20 lists for Hachette
Filipacchi Media (HFM), effective Jan. 1. Nearly 6 million subscribers’
names are available from 14 magazine titles, a Canadian master file and
five other enhanced files.

American Express has launched a multi-tiered marketing effort to promote its new sponsorship of the U.S. Golf Association.

Belardi/Ostroy ALC LLC has assumed management of the Design Toscano
list. A total of 196,977 last-24-month buyers are available.

Everyone is talking about customer control, but why does it suddenly seem as if it is an emerging trend whose thirst needs to be quenched immediately?

So much for glacially paced evolution. Promotion marketing took defined strides this past year.

National Seminars Group offers a list of 102,265 financial
professionals. This file is comprised of chief financial officers, vice
presidents of finance, controllers, certified public accountants,
treasurers and other financial managers.

Racher Press Inc. has appointed Worldata to manage a list of 21,106
subscribers to Mass Market Retailer Magazine, effective Dec. 1. Some
21,106 subscribers are named.

More than 75 local merchants in Boston are offering cash rebates to customers and donations to charities. The city-based loyalty program launched last week.

HYATT HOTELS & RESORTS: has added Amtrak as a…BROOKSTONE: has launched the..