Listline e-Newsletter 12/18/06
* Wenner Media/Rolling Stone
* Asset Managers Worldwide
* Paulist Fathers Donors
* Meredith Canadian Master File
* Canadian Business Executives
* Names in the New Acquires Pacific Lists
* Short Cuts
* Rags to Riches Opportunity Seekers
* Classified
LISTS UNDER NEW MANAGEMENT
Wenner Media/Rolling Stone
Wenner Media LLC has tapped Worldata to become its list manager, effective Jan. 1. This appointment includes Rolling Stone, US Weekly and Men’s Journal magazines. Counts range from 400,000 to more than 1 million subscribers. Specialists Marketing Services Inc. has been managing these files.
Selections: Age, income, change of address, gender, hotline, interest, lifestyle, state/SCF/ZIP
Sample usage: Columbia House, Cosmopolitan, Fitness Magazine, Money Magazine
Price: $95/M to $100/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
NEW LISTS
Asset Managers Worldwide
A total of 188,633 names have been assembled for the Asset Managers Worldwide postal file. Those listed worked with institutional and private investors. Smaller e-mail, telephone and fax marketing segments are available. The largest counts are available for the United Kingdom, U.S. and Canada. Names are available from more than 80 nations. Sources include telemarketing, on-site interviews and other research.
Selections: Geography
Price: $245/M (postal file); $345/M (telemarketing/fax); $475/M (e-mail)
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or [email protected]
Paulist Fathers Donors
The evangelical group Paulist Fathers has introduced a list of 32,754 donors. The typical contribution ranged from $20 to $25. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $75/M
Contact: Trinity Direct LLC, Rosanne Simmons at 973-283-3600 or [email protected] and Joy Jacobs at 973-283-3600 or [email protected]
CANADIAN LIST NEWS
Meredith Canadian Master File
Some 84,675 names are offered on the Meredith Canadian master file. It’s comprised of subscribers to Better Homes and Gardens, Child, Family Circle, Fitness, Ladies’ Home Journal, Parents and Wood magazines. No telemarketing is allowed.
Selections: Source, FSA, gender, paid, province
Price: $95/M
Contact: ALC Data Management, Susan Packard at 609-580-2785 or [email protected]
Canadian Business Executives
OneSource Information Services Inc. has assembled nearly 70,000 names on the Canadian Business Executives database. It covers all industries. Public records, directories and telemarketing are the sources.
Selections: Monthly hotline, telephone numbers, gender, branch/headquarters, number of employees, job title/function, market cap value, NAICS Code, public/private/nonprofit, sales volume, total assets
Price: $130/M
Contact: Walter Karl Inc., Traci Scofield at 845-732-7078 or [email protected]
IN THE NEWS
Names in the New Acquires Pacific Lists
Names in the News Inc. has acquired Pacific Lists Inc. Terms have not been disclosed.
Oakland, CA-based Names in the News plans to expand list management and brokerage services in the health, self-improvement, education and cultural markets. The company has been in business since 1969.
Names In the News’ clients include Care Inc., U.S. Fund for UNICEF, Common Cause, United Farm Workers, Planned Parenthood Federation of America, Simon Wiesenthal Center, Ms. Magazine, Union of Concerned Scientists and the Jane Goodall Institute, among other organizations.
Pacific Lists founded in 1974 will retain its name, existing staff and offices located in Corte Madera, CA.
Its client relationships include Amos Press, California Academy of Sciences, California State Parks Foundation, Co-op America, Doctors Without Borders, Harvard Medical School, Golden Gate Park Conservancy, Marin Agricultural Land Trust, Monterey Bay Aquarium, New School University, Oakland Museum, Pacifica Radio Foundation, Psychology Today and Tricycle Magazine.
Short Cuts
Mokrynskidirect will close at noon Dec. 21 for a holiday party.
SPECIALS!
Rags to Riches Opportunity Seekers
The brokerage commission for the Rags to Riches Opportunity Seekers list is 30% for orders placed before Dec. 22. Some 100,000 U.S. names are available. Contact Regency Direct Mail Ltd., Sanj Aggarwal at 604-853-3035 or [email protected] and Sarb Seikhon at 604-853-3035 or [email protected]
CLASSIFIEDS
Classified
List Management Sales
The continuing growth of list properties under our management has created opportunities for motivated individuals interested in early career positions with one of America’s leading list services firms, MeritDirect. We have positions available for Assistant Account Executives and Account Executives in List Management. This career path can lead to Director and Vice President levels, as it has for several MeritDirect associates.
Successful candidates will demonstrate excellent written and oral communications skills; a caring and proactive approach to interpersonal relationships with clients and work associates; good organizational skills and an appreciation for detail; plus a desire to become a respected list industry professional.
Are you ready for a professional and team-oriented environment and a stimulating culture of success? If yes, please forward your resume with salary history to:
[email protected]
via facsimile (914) 285-0032
Merge Process Buyer
Pasadena, CA direct response agency specializing in fundraising for non-profit clients seeks Merge Process Buyer. College degree w/1+ years merge/purge and/or 1-5 years customer service at a service bureau. Manage service bureaus in execution of merge/purge of direct mail, complete QC of data and reports, fulfill backend strategies, evaluate/recommend hygiene processes and merge logic, build job estimates, track expenses, approve invoices. Prof in MS apps. Email resume to [email protected] or fax 626-449-6190. For a detailed look at this position visit our ad on DIRECT JOBZone. (jobzone.directmag.com/index.php?a=2&b=494)
Account Supervisor
Pasadena marketing agency specializing in fundraising for non-profit clients seeks Account Supervisor. Must be an expert in Direct Mail. College deg. preferred w/min. 5 yrs. experience in account service with well established client. The AS builds strong client relationships, helps define key business tasks/projects, and communicates agency team assignments in a way that engenders commitment, clarity, and follow-through. The AS manages the process and delivery of the work/project on time and on budget. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please email resume to [email protected] or fax (626) 449-6190.
Broadcast Media Assistant
Pasadena direct response agency seeks long form Broadcast Media Assistant with 1-3 yrs of broadcast media exp. to provide assistance to all areas of the Media Department’s functions. Must be detailed, accurate, assertive, and adventurous. Must be prof. in MS Word and Excel. Must be results and deadline driven. Please email resume to [email protected] or fax to 626-449-6190.
Broadcast Media Buyer
Pasadena direct response agency seeks long form Broadcast Media Buyer with 2-4 yrs of long form buying exp. Must have aggressive negotiation skills. Must be prof. in MS Word and Excel. Direct Response fund-raising experience a plus. Please email resume to [email protected] or fax to 626-449-6190.
Circulation Manager
Location – Portland, Oregon
One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.
The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.
For immediate consideration, send resume with cover letter to:
Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
[email protected]
CAREER MANAGEMENT
Specializing in the Direct Response and Retail Industry
