Search Results for: loyalty

Google has won yet another month of the search engine battle for market share, according to Nielsen.

Triton Digital has acquired Enticent Inc. Triton will combine Enticent with its Mass2One Media unit to form a new division called Triton Loyalty.

When it comes to coupon distribution, the Sunday paper reigns supreme. But the up-and-comer text and e-mail channels are making inroads. More, along with The Analyst’s Take, follows.

Don’t be surprised to find your loyal customers are greeting their rewards statement with a shrug. According to a recent study, more than two-thirds of all consumers rate their satisfaction with their statements seven or lower on a scale of one to ten.

General Growth Properties (GGP) was looking for a way to cut through the clutter of a competitive holiday season and get its female 25-54 audience to spend at their malls despite the recession

MyCokeRewards has more than 12 million members, but to keep them excited about the brand and the loyalty program, Coca-Cola needed a fresh approach to its program

Online travel is a treated by consumers as a commodity sector with little loyalty. All strategies tended to be the same: price. Orbitz wanted to break out of the pack

It’s hard to maintain customer loyalty today with such a fragmented media environment. Yahoo!, despite its years of success, was facing just such a challenge

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This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at