PRO Awards Categories

Posted on by Chief Marketer Staff

 

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The Interactive Awards & PRO Awards Have Merged!
View the new Interactive Awards Categories here.

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For every 5 entries you make under the same user name and password you will receive a FREE ENTRY worth $435!

1. Best Multidiscipline Promotion
Awarded to the Promotion best utilizing more than one marketing discipline (broadcast, direct marketing, advertising, events, interactive media, public relations, etc.) Judges will be looking for outstanding creativity, consistency of message and achievement of objectives.

2 .Best Use of Event or Guerilla Marketing (Five or Less Venues)
The event was produced in five or fewer venues and provided a brand experience to the target audience. Judges will consider strategy, brand/market
relevance, execution and measurable results.

3. Best Use of Event or Guerilla Marketing (More Than Five Venues)
The event was produced in more than five venues and provided a brand experience to the target audience. Judges will consider strategy, brand/market relevance, execution and measurable results.

4. Best Vehicle-Based Promotion
Awarded to the best Promotion delivering a marketing experience using a vehicle at the heart of the program. Judges will consider the strategy, brand/market relevance, vehicle design, execution and measurable results.

5. Best Sampling or Trial Recruitment Promotion
Awarded to the program that demonstrates effective sales Promotion of a product or service by means of sampling or trial. Sampling and trial include any channel, such as in-store, in-pack/on-pack, events, experiential or direct mail. The program should demonstrate in its results an effective trial/conversion rate.

6. Best Incentive Promotion
Awarded to the best use of an incentive to up-sell or cross-sell using loyalty programs, discounts, rewards, or other promotions to drive purchases.

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7. Best Cause-Based Promotion
Awarded to the best Promotion tied to a charitable organization, event or community outreach program. Entry should define in quantifiable terms how both brand and cause benefited.

8. Best Sponsorship or Tie-In Promotion
Awarded to the Promotion that does the most to leverage a sports or entertainment activity as the primary means of marketing a product or service.

9. Best Promotion that Uses a Holiday Theme in its Promotion
Awarded to Promotions that use any form of Promotion marketing to focus on a particular holiday (Valentine’s Day, Christmas, St. Patrick’s Day, Kwanzaa, etc.) to drive sales.

10. Best Use of Public Relations
Awarded to the Promotion that shows the most creativity in generating earned media impressions in either traditional media (TV, radio, print) or non-traditional media (web news, organic search results, influencer blogs).

11. Best Use of Games, Contests, and Sweepstakes
Awarded to the Promotion executing games, contests or sweepstakes. This tactic can be part of a broader integrated Promotion, but the impact of the game, contest or sweepstakes should be clear.

12. Most Innovative Communication Strategy
Awarded to the Promotion best utilizing an innovative form of communication through any medium or channel. The judges will be looking for inspirational, creative thinking and performance against set objectives.

13. Best Multicultural/Ethnic Promotion
Awarded to the Promotion that most successfully targets a specific cultural or ethnic audience. (If your Promotion is in a language other than English, please provide a translation.)

14. Best Promotion Targeting a Specific Demographic
Awarded to the Promotion that most successfully targets a vertical niche, (subset of the population based on a specific demographic criteria i.e.: age, gender, pet owner, parents, or a specific area of interest).

15. Best Promotion Generating Brand Awareness
Awarded to the Promotion most effective in gaining measured market awareness for a brand, service, product, event etc. including re-launches, repositions and new introductions.

16. Best Use of a Promotion Executed Outside the U.S.
Awarded to the Promotion that achieves all stated objectives but was executed outside of the United States. Judges will consider innovation, creativity, execution and results.

17. Best Dealer, Sales Force or Business-to-Business Promotion
Awarded to the best Promotion targeting trade partners, sales forces or business customers.

18. Best Retail Promotion
Awarded to the Promotion that best leverages the strengths of both a retailer and a brand for a marketing initiative. Eligible Promotions may have originated with retailers or been developed by a supplier or agency for a specific retailer. Judges will consider strategy, execution and measurable results.

19. Best Promotion on a Budget (under $250,000)
Awarded to the Promotion that achieves all stated objectives while adhering to a budget under $250,000. Judges will consider innovation, creativity, execution and results.

20. Best Idea or Concept
Awarded to genuinely new Promotional ideas or fresh interpretations of established ideas, in relation to Promotional mechanics, channels of communication, types of incentives, etc.

The PRO Awards Interactive: (formally the Promo Interactive Marketing Awards).
21. Best Web-Based Promotion
Awarded to the promotion that makes best use of a website by conducting a specific marketing Promotion either over a brand’s primary website or a specially designed branded microsite.

22. Best Mobile Promotion
Awarded to the promotion that best demonstrates a unique, creative use of mobile marketing, either stand alone, or integrated in conjunction with different platforms or channels -i.e. print, TV, online, or events.

23. Best Use of Social Marketing in a Promotion
Given to the Promotion that shows the most creativity and innovation using social media to get consumers to disseminate its message virally via networks, Twitter, Facebook or text messaging. Promotions should produce measurable reach results.

24. Best Use of Video in a Promotion
For promotions that integrate branded or consumer-generated video either as an enhancement to a website, social network, event, or other promotions.

25. Best Use of Branded Web Game(s
For promotions that make the best use of branded games on the web, social media, or mobile.

26. Best Cross-Platform Promotion Using Interactive Channels
For promotions that best exemplify the effort to reach consumers with an interactive promotion that integrates through multiple touch points across various online, offline and mobile channels.

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