Search Results for: influencers

Future Today’s Vikrant Mathur and Jennifer D’Alessandro explore CTV’s untapped goldmine: co-viewing — family programming for marketers. Gone are the days of isolated viewing on tiny screens. Consumers are returning to their living rooms and indulging in the big-screen experience as a full-blown family affair.

Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

To address the age challenge for political candidates, PR professionals can enact an eight-step strategic path to elevate their public images, highlight their leadership and demonstrate that their age does not impact their ability to lead.

They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds. Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. 26 its first AI-generated virtual intern, XARA, […]

FX and Nobu collaborated on several experiences inspired by “Shōgun” at five Nobu locations across the U.S. Guests at Nobu Hotels traveled back in time to Japan’s late Sengoku period through pop-up lobby installations showcasing costumes and designs seen in the historical drama.

Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman’s Global Chair of Edelman Business Marketing, about its key takeaways.

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. While the annual festival and conference is set to premiere highly anticipated films, present celebrity-led keynotes, and offer leading professional development for creatives and marketers, brands are preparing to capitalize on earned media and influencer buzz. […]

This week’s PR Roundup looks at Wendy’s pricing blunder, the latest B2B and thought leadership study from Edelman and LinkedIn and a new coalition formed by the Ad Council to combat gun violence in America.

Part two of our conversation with Doritos’ Head of Global Marketing Fernando Kahane reflects on creator partnerships, gaming integrations, experiential marketing and balancing the brand’s media mix.

We spoke to True Relgion CMO Kristen D’Arcy about the brand’s latest accomplishments, from a collab with rapper Saweetie—its first women-fronted campaign—to NFL and NBA activations to a spike in TikTok followers.