Search Results for: influencers

It may house the world’s largest collection of toys and games, but when it comes to web metrics, The Strong isn’t playing around. A site redesign helped the museum better gauge the ROI of visitors and increase stickiness.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

In conjunction with ROI Research, Performics performed a deep dive on social networks and why/how participants use them as part of their purchasing processes, with a specific emphasis on discovering differences and similarities across product categories.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

The term brands is in and of itself a tricky word, as the definition of a brand is fairly ambiguous and broad. Companies large and small are brands, from Apple (can you believe Steve Jobs is stepping down as CEO?) to BeeBeverly Hills who became…

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

How can you get IT street cred and build a rapport with the technology professionals who will ultimately help approve and implement your solution? Stephen Bergmann offers some thoughts on how Hoover’s has connected with IT pros to market its Application Programming Interface (API) products.

More than half of consumers surveyed sponsored by Performics and conducted by ROI Research think that voicing their opinions on social networking sites can influence business decisions of companies/brands.