Search Results for: influencers

Holly Pavlika, senior vice president at Collective Bias, shares six tips to handle difficult situations with influencers before they even begin.

If you didn’t make it to SXSW this year, no need to worry, we have some “Cliff Notes” on what you may have missed.

Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.

Beginning a brand architecture program often results in sighs and groans from brands. Keep it simple. To kick-start your process, here’s three simple steps.

Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.

Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.

Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don’t convert.

Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.

Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.