Search Results for: influencers

Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket.

James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.

With co-creation and crowdsourcing people build a personal connection to the brand through content creation.

Try these four musts to improve ROI with influencer marketing.

To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.

Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here’s 5 tips to connect with these everyday micro-influencers.

Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.

Here’s four tips to help you use influencer marketing to increase your brand’s visibility and engagement.

This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information.