Search Results for: influencers

Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.

It’s been a wild year for influencer marketing as marketers realize big impacts. Here’s how influencer marketing went and where it’s going.

CMO.com tapped industry insiders to find out what marketing trends stand out for the coming year. They talk talent, ad blocking, local vs. global and more.

Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps

Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.

The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels.

At this critical time for retailers, it’s never too late to power up these five ways to get the growing demographic of makers in the door or online.

Here are eight trends for 2016 to put your money on.

Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.

John Costello, president, global marketing and innovation, Dunkin’ Donuts, on the six principles that drive brand building.