Search Results for: influencers

Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.

As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content.

The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.

Last week, Nestlé Waters launched a explainer video for Pure Life.

These videos have a positive impact on conversion rates, sales and information retention.

The massive buying power of Gen Z has given rise to a cottage industry of agencies, media companies and consultancies specializing in marketing to Gen Z.

Learn how Vineyard Vines built their brand around the aspirational quality of preppie clothing.

A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning.

Catch up on the most widely read articles from July.

Amazon Home is bringing shoppable content to its millions of users via

a video series starring YouTube influencers getting home makeovers.

Merit alone does not a market leader make. Here’s three reasons B2B brands often fail to generate buzz.