Search Results for: influencers

At this critical time for retailers, it’s never too late to power up these five ways to get the growing demographic of makers in the door or online.

Here are eight trends for 2016 to put your money on.

Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.

John Costello, president, global marketing and innovation, Dunkin’ Donuts, on the six principles that drive brand building.

Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.

Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.

A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

Here’s a hot list of do’s and don’ts when it comes to influencer marketing.

Forbes brings us its first ranking of the top-paid YouTube stars. Most are under 30 and most get their earnings from advertising.