Search Results for: influencers

Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.

Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here’s 5 strategies for sampling success.

“The face of B2B is not what it used to be,” Google’s Jim Lecinski told attendees BMA15.

TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.

These 3 methods of measuring influencer marketing may be commonly used, but we can all use a refresher.

Lists featured this week include Crain’s Business and Blaylock Wellness.

Kids may just be ready for summer vacation, but it’s already time to start gearing up for back-to-school marketing. Here’s 5 tips to get you started.

Marketers often focus on customer segmentation at the expense of other factors such as experience and execution.

Investing in strategic marketing and branding can have on an major impact on an organization’s brand success for social good.

Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.