Search Results for: influencers

Marketing cannabis requires wading through reams of regulations, however, creative entrepreneurs are starting up agencies to do just that.

Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood.

A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold.

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

Gen Z is different from its predecessors and should be treated as such. Here are 4 things to keep in mind when marketing to Generation Z.

Here’s three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

Digital is influencing omnichannel consumer behavior, says Kohl’s Basam Abdallah. That makes it imperative for retail & digital to work in harmony.

More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here’s a lesson on how IoT offers opportunities for marketers.