Search Results for: influencers

Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for the brand.

Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.

Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money.

If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

Superfans are your brand’s best promoters. But there’s a dark side—if you
disappoint them, they can become super critics.

What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.

Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.

Brands, agencies and their campaigns were honored at the ‘Marketing To Women In
The #MeToo Era’ event and PRO Awards Luncheon. Check out all of the winning campaigns!

How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.

A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers.